Get to know me.
I’m a big picture thinker with an eye for details. I pride myself in being a roll-your-sleeves-up marketer with a strong ability to develop go-to-market strategies, orchestrate successful campaigns and product launches, and craft compelling brand storytelling. Throughout my career, I’ve honed my passion for design, delivering thoughtful work that effectively relay a brand's message while creating an elevated user experience.
My passions in no particular order:
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Making pasta
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Eating pasta
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Chicago sports
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Reading
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Refurbishing furniture
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Watching Bravo
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Game nights
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Lake swims
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Visiting ballparks
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Hotdogs
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Real dogs
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Neighborhood walks
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Grocery shopping
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Designing
My bread & butter.
My social media marketing roots has given me a holistic approach that extends far beyond posts and likes. My experience has shaped me into a jack-of-all-trades—producing engaging content ranging from email messaging to photoshoots, building brand assets from scratch, and directing company-wide initiatives. I’ve been a stakeholder in a major rebrand, cultivated a thriving global community, and built a substantial social media following, all while serving as the bridge between customers and company leadership.
I've worked with start-ups—I get start-ups. This has allowed me to see all the moving part of a business and expand my skillset in various areas. Thriving in ambiguous environments and driven by a desire to work more strategically, I transitioned my career into product marketing. My knack for connecting the dots between product, marketing, and sales teams has led to successful product launches, accelerated adoption rates and driving cross-departmental projects across the finish line. Whether on the B2B or B2C fronts, I thrive on conveying value and driving growth through thorough planning and execution.
What sets me apart.
As a freelance marketing consultant, I have worked across diverse industries, including financial technology, luxury event planning, real-estate and building management, website hosting, and more. I immerse myself in a company's mission, ask the right questions, and aim to deeply understand the customer. This allows me to take complex information from product teams and convey it simply to customers.
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I am fulfilled by collaborating with teams that genuinely care about their work and want to make a difference for their customers. I've always contributed to the culture of companies I've worked at—leading the diversity and inclusion committee, planning holiday parties, and bringing the right amount of shenanigans to the workday. I love making others feel special, so any opportunity to throw a birthday lunch, a team outing, a surprise baby shower, etc.—I'm your girl!
