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Market Mania.

Campaign Lead

Topstep's social media strategy capitalized on the popularity of March Madness, integrating trading themes with college basketball through a bracket-style engagement campaign, driving increased following and engagement across platforms and business growth. 

Tech Page Design.

Designer and Copywriter

A client tasked me with creating a tech-focused landing page to attract and educate new leads, emphasizing the vital link between their business and technology. I independently developed content, designed the page, and launched it to meet the client's objectives.

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Value Prop Development.

Project Lead

PartySlate refined its content strategy by tailoring messaging to its most significant audience segments, achieved through collaborative efforts involving customer insights, user interviews, and data analysis to pinpoint the program's most impactful components.

Rebrand & Unification.

Project Stakeholder: Social Media Lead

Topstep consolidated its brands, TopstepTrader and TopstepFX, into a unified entity, streamlining user experience and internal operations through a comprehensive rebranding effort guided by both external branding expertise and internal leadership collaboration.

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Let’s work together
yeah, yeah, yeah.

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© 2023 by Annie Cannata.
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