May 2021 - Present
Digital Marketing Consultant
Built a freelance digital marketing business, delivering a diverse range of projects for clients. Services range from brand asset development to social media consulting to email management, delivering tailored solutions to meet business needs effectively. Notable clients include:
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JetRails
Create and execute comprehensive ad strategies, executing upon content, design, and third party management for successful campaign implementation. Additionally, manage all marketing email communications through HubSpot, including design, content creation, and in-depth analysis to drive optimal engagement and results. Serve as marketing representative on cross-functional projects.
Alto
Championed the professional development of the social media manager through dedicated mentorship, while playing a pivotal role in architecting a comprehensive, strategic roadmap for the organization's social media. This initiative significantly enhanced engagement and amplified brand visibility. Guided the inception and launch of influencer marketing initiatives resulting in high conversion campaigns.
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Pioneer
I spearheaded the redesign of crucial brand assets including pitch decks, executive presentations, event signage, brochures, and merchandise. My role involved the transformation of complex content into easily digestible designs, ensuring seamless communication of the brand's message across various mediums.
May 2022 - June 2023
Product Marketing Manager
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Pioneered the first product marketing role at PartySlate and laid the groundwork for a holistic product marketing strategy. Crafted vital frameworks, such as market analysis, buyer personas, competitive positioning, and go-to-market plans, fueling successful product launches, accelerated product adoption, and fostered business growth, spanning both B2B and B2C segments of the company.
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Acted as liaison between product, marketing, sales, and executive teams, streamlining all projects to ensure content alignment, expedited project delivery, and effective cross-department communication.
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Spearheaded pricing and packaging strategies, managing internal and external communications to streamline the sales process and drive efficiency. Resulted in 2% reduction in monthly churn rate.
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Created a training program for the sales team, leveraging qualitative insights from customer calls and quantitative data from Google Analytics equipping them with skills and knowledge to sign and renew.
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Conducted a comprehensive online audit and utilized insights to enhance the company's digital presence, effectively integrating the product resulting in heightened brand visibility, increased product adoption, and the development of compelling, data-driven storytelling.
Sep 2021 - Apr 2022
Product Marketing Specialist
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Effectively managed external communications ensuring consistent messaging for product launches, changes, and sunsets to a contact base of 135K and collaborated with the marketing team to align messaging across various channels, including CMS, paid media, and video content.
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Proactively identified strategic opportunities to enhance product positioning and messaging, leading to a 5% increase in product email open rates and a 3% boost in product email click-through rates.
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Collaborated closely with the VP of Product and Director of Product to streamline ideation and product planning processes, while ensuring effective communication of these plans to the entire organization, with a particular focus on preparing the marketing team for external communications.
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Partnered with UX Designer to enhance the user sign-up experience, optimizing the user journey, streamlining user tasks, and professionalizing the product.
Jan 2019 - Sep 2021
Senior Social Media & Community Manager
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Demonstrated leadership skills by securing a promotion to oversee a $40K budget, lead a team of 2, and drive the social media strategy for an extensive following of 85K+.
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Led the successful rebranding and merger of TopstepTrader and TopstepFX, taking full responsibility for all social media initiatives—formulating a comprehensive content strategy for 5 social media accounts, maximizing engagement and visibility.
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Nurtured a thriving online global community of over 10K traders, serving as a moderator, collecting feedback, and acting as a liaison between the community and company leadership.
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Managed external agencies and creative contractors, playing a pivotal role in coordinating and executing photoshoots, live streams, video production, and live appearances.
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Orchestrated the highly successful Market Mania bracket campaign during March Madness, resulting in 4,300+ bracket submissions, 1,000+ new leads, and $208K+ in revenue.
Jan 2017 - Jan 2019
Social Media & Community Manager
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Pioneered a newly created role, dedicated to establishing a robust social media presence. Developed and implemented brand voice, content strategy, and original content.
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Achieved substantial social media growth from 2017-2019, with notable results including 96% increase in Instagram following, 80% increase in Facebook engagement, 51% increase in Twitter presence, and garnered 6,000 YouTube subscribers.
My Education
Aug 2013 - May 2017
Bachelor of Business,
Marketing & Sports Management
Loyola University Chicago
Quinlan School of Business
Go 'Blers! I pursued a double major in Marketing and Sport Management, pairing my passion for business and sports. As an engaged member of Alpha Kappa Psi, I took on diverse leadership roles, serving as VP of Marketing, VP of Administration, and contributing as a board of ethics member.
My education included a transformative study abroad experience in Italy at Loyola's John Felice Rome Center, broadening my global perspective. I also worked with Stand Up to Cancer during the Chicago Cubs' historic World Series season in 2016. As the student lead, I organized Loyola students to volunteer during the playoffs, effectively spreading awareness for the Stand Up to Cancer mission.
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My dedication extended to internships with The Loyola Athletic Department and Topstep, providing valuable hands-on experience in the dynamic worlds of collegiate athletics and financial trading. These diverse experiences have not only shaped my academic journey but also equipped me with practical skills and a well-rounded perspective for the professional landscape ahead.
My Expertise
Professional Skillset
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Go-to-Market Strategy
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Value Proposition Development
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Project Management
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Cross-Functional Collaboration
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Brand Development
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Creative Workshopping
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Product Positioning
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Content Creation + Planning
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Copywriting + Editing
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Video + Podcast Editing
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Team Leadership
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Community Building
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Social Media Strategy
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Data-Driven Storytelling
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Culture Enhancement
Certifications and Trainings
HubSpot Academy – Content Marketing
HubSpot Academy – Social Media Marketing
Software Proficiencies
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HubSpot
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Canva
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Figma
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Trello
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Wordpress
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Adobe Photoshop
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Google Analytics 4
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Google Workspace
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Miro
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Hootsuite
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Monday.com
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WIX
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Shopify
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Etsy
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Social Media Creator Tools:
TikTok, Instagram, Facebook, X, Pinterest, YouTube, LinkedIn, Reddit​